“Color matching” means matching colors to achieve better visual effects. The concept of “color matching” consultation was introduced to China at the end of the 20th century. For most Chinese people who dare to wear black, white, gray and blue, this is a big surprise.
In the past ten years, “color matching” consultation has swept China's north and south. It has played an important role in dressing and dressing, promoting new marketing for commercial enterprises, improving the color planning of cities and buildings, and improving the visual environment of the whole society. Promote.
A store is a painting. To draw this picture, we must first determine the color tone of the painting, and then describe the details. Similarly, the color layout in the store must pay attention to the details as well as the overall color of the store. planning.
Successful color planning not only needs to be coordinated and harmonious, but also should have a sense of layering and rhythm. It can attract customers to enter the store, and constantly create surprises in the store. More importantly, it can use color to wake up the desire of customers to buy. Stores that have not been color-coded are often cluttered and unremarkable. Customers are prone to visual fatigue when shopping, and there is no passion for shopping.
The color planning of the store should be from big to small, experience the overall color planning of the store, display the color scheme of the combined surface, and the color planning process of the single cabinet, so as to grasp the color trend of the field as a whole, and at the same time grasp the field. All the details.
The color scheme of the store is as follows:
A. Analyze the classification characteristics of store clothing products: according to the style of clothing design, sales methods, and consumer groups. All kinds of clothing brands have different ways of classifying the product configuration of the store. The product configuration classification of the store is usually classified according to several methods such as color, gender, variety, price, style, size, series and raw materials.
Different classification methods have different methods in color planning. Therefore, before doing color planning, we must understand the classification method of the brand, and then carry out targeted color planning according to its characteristics.
Color display method by color or series theme:
According to the color classification and the classification according to the theme of the series, it is easier to match in the color combination in the exhibition, because the fashion designer has already considered it in the design stage, and it can be done according to some basic methods of the theme series color matching.
Color display method by category and non-color classification:
This classification is usually categorized by product category, price or specification. The main reason is to consider the first metrics of customers when shopping. For example, when discounting, the customer first pays attention to the price. The price has become the first measure of shopping at this time, but the problem is that after the customer considers the price, the color and style are still factors to be considered, so we should also pay attention to the color matching of the clothing.
This classification has certain difficulty in color matching. Some clothing colors are quite awkward. There may be no connection between colors. Especially when discounting, we usually carry out large color classification first. Separate cool or warm colors, or according to the category of hue, such as red, yellow, blue, purple, etc., and then make fine adjustments, some uncoordinated colors can be placed behind the hanging, or use neutral colors Interval, the colors that can not be coordinated can be taken out, separated into a cabinet, find several highlighting colors, increase the display area, can use the hanging display, if it is hanging, it should be placed The outermost position, in the side hanging, can increase the number of its output to increase its color area. Thus, due to the difference in the color ratio, a main color is formed on the display surface, and a primary and secondary relationship is formed with other colors.
Contrast color matching method:
The contrast color contrast is characterized by strong color image and large visual impact. Therefore, this color matching is often applied in the display, especially in the display of the window, the contrast color matching in the store application is specifically divided into: the contrast color matching of the clothing top and bottom, the contrast color matching of the clothing and the background, etc.
Similar color matching method: similar color matching has a soft, orderly feeling. Similar color matching is also divided into similar color matching of clothing top and bottom in the application of the store. The comparison and similar color matching methods complement each other in the color scheme of the store. If all the similar colors are used in the store, Feeling too quiet and lacking in dynamics. Conversely, too many contrast colors can make people feel restless, so each brand must choose the appropriate color matching scheme according to their own brand culture and customer positioning and plan the ratio between the two.
Whether the color is the same hue or different hue, there will be differences in brightness. For example, the light yellow is higher than the yellow in the same color. In different hue, yellow is higher than the red brightness. Brightness is an important indicator in color, so the brightness change is well grasped. It is possible to make the garments on the shelves have a sense of order. The brightness arrangement method arranges the colors according to the different fundraising of the lightness and depth, and the color changes are progressively graded according to the gradient, giving a kind of tranquility. The beauty of harmony. This arrangement is often used in side-mounted, stacked displays. The brightness arrangement method is generally suitable for similar colors with a certain gradient in brightness, adjacent colors, etc., but if the brightness of the colors is too close. It is easy to mix together and feel inanimate. From the arrangement of colors, there are also gradient arrangement and interval arrangement. The former is more suitable for the arrangement of color changes, and the latter is arranged with strong contrast of colors.
Brightness ranking method, there are several ways
Generally speaking, people have a tendency to pursue stability in the visual sense. Therefore, the color sorting of the shelves and display surfaces in the store is usually placed on the top of the garments with high brightness. The visual stability of the entire shelf clothing, we usually use this method when the model is being hanged, but sometimes we often use the opposite method, that is, the method of deep and shallow, in order to increase the dynamics of the store. To increase the dynamics of the store.
Left and right shallow: In practical applications, it is not necessary to use dogma. It does not have to be left and right, or it can be right and left, and the key is a unified sequence specification in a store. This arrangement is displayed on the side. It is used in a large number of places, usually in a shelf, to arrange some clothing with different shades of light in order of brightness, which will visually create a well-organized feeling.
Before the shallow and deep: the color of the clothing color will also give people a feeling of moving forward and backward. Using the law of color, we can put the high-light clothing in front and the low brightness in the back. For the color planning of the entire store, we can also intentionally put the series with low brightness on the front of the store to increase the sense of space in the entire store.
The clothing is arranged in the order of red, orange, yellow, green, blue, blue, and purple on the color circle. It is also like a rainbow, so it is also called the rainbow method. It gives a very soft, intimate and harmonious feeling.
The rainbow arrangement method is mainly used to display some rich colors of clothing, but in addition to individual clothing brands, in reality, we encounter such a rich variety of styles in a single clothing brand, still very few, so the actual application opportunities are relatively small .
The interval arrangement method is one of the most used methods in the side-by-side display mode of the store. There are several reasons for this:
The interval arrangement method produces a rhythm and rhythm feeling through two or more color intervals and repetitions, which makes the store full of changes and excitement.
The color of the clothing in the store is complicated, especially women's clothing, not only the styles, but also the color is very complicated. It is difficult to find a set of garments that can form a gradient arrangement and a rainbow arrangement in a series, and the interval arrangement method The adaptability to the color of the clothing is wide enough to make up for these problems.
The interval arrangement method is widely used in the display of clothing because of its flexible combination and its wide application, and its aesthetic effect. Although the interval arrangement method seems simple, it is actually In the application, the clothing not only has the color change, but also the change of the length, thickness, plain color and color of the clothing, so it must be considered comprehensively, and the change of the number of pieces will also make the rhythm of the whole display surface. Rich changes.
Interval arrangement method: In the actual application process, the displayman is often overwhelmed when facing a pile of chaotic clothing. The general procedure is to first classify the clothing according to the classification principle, and then perform the color interval. The interval method includes morphological intervals and color intervals.
The shape interval can be performed by the interval between the pants rack and the hanger, which causes morphological interest.
Color spacing: Colors are used to make colors interesting.
Steps for color spacing:
When using the color spacing method, the color of the clothing of the cabinet is usually adjusted first—the same color is grouped together—to find the color with the least number of colors in the cabinet as the color of the interval.
The principle of the interval method is a relatively high contrast on the brightness or chroma of the belly, so that the cabinet should be more spiritual. Therefore, we can use it extensively in showcases and window displays.
The method of spacing and gradual display should pay attention to the clothing displayed in a showcase, not only pay attention to the coordination of colors, but also pay attention to the matching of styles. Do not put together some styles or other series of clothing.
The way clothing and background are matched:
In some clothing brands, especially casual wear brands, in order to better highlight the style and color of the clothing, some colored background cloths are usually arranged on the background of the shelves.
There are two ways to match the background cloth and the clothing: one is to use the matching method of the same color, giving the impression that the style is soft. The other is the use of contrasting colors, giving people a feeling of contrast, more exciting and exciting.
The use of two color combinations mainly depends on the style of the brand and the design style of the clothing. For example, pure women's wear can be done softer, sports or more active casual wear can be more exciting.
"Color matching" consultation has been quite mature in some developed countries in the world. In fact, as early as 30 years ago, there is already a scientific method to make you very clear how to choose and match colors. - Carol Jackson in the United States in 1974 Published the Four Seasons Theory of Colors. In 1983, on the basis of the original four seasons, Ms. Mary Spielan of the United Kingdom extended the four seasons into twelve seasons based on the relationship between the three attributes of color warmth, brightness and purity. The division of the human color season type makes people more convenient to use the color, the choice is simpler and the scope is wider. At present, there are nearly 400,000 “color matching” designers in Japan; color design companies in countries such as the United Kingdom and the United States have a group of specialized color designers, and professional “color matching” designers are active in circulation, construction and environmental planning. , interior design, advertising and apparel design and other industries.